When musicians make it big in the industry, one of the first things many do is quit their day jobs.

But aspiring rapper and singer Robert Ellis IV, a Redlands native who now performs as Pullupnsplash, got into music industry to promote his day job in marketing and as an independent consultant for several dispensaries and cannabis brands.

“Being in the cannabis industry we’re scrutinized, we don’t really have a way to fairly get our voice out. We’re very regulated as far as marketing, so I had to think outside the box and use music as my freedom of speech, and they can’t take that away,” Ellis said.

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