As Canada sees the birth of a brand new cannabis industry, there’s been a mad scramble to figure out what would make consumers buy a particular brand of cannabis. The CBC’s Tom Murphy has gone in-depth, tracking two big industry players as they strove to fashion the most compelling product.

Welcome to The National, the flagship nightly newscast of CBC News

»»» Subscribe to The National to watch more videos here:

Voice Your Opinion & Connect With Us Online:

The National Updates on Facebook:
The National Updates on Twitter:
»»» »»» »»» »»» »»»
The National is CBC Television’s flagship news program. Airing six days a week, the show delivers news, feature documentaries and analysis from some of Canada’s leading journalists.